“Disintermediated media”
pr pro is in direct dialog with his target,without the filter of a third party.this is known as disintermediation and is a phenomenon that radically changes how pr people work(.p 160,Michael morley,how to manage your global reputation)
“multimedia”
“in print,you are limited to words and pictures.online,the options available to you expand to include audio,video,animation,usercontrolled three-dimensional environments,and all forms of interactivity.communicators need to explore these new tools in order to dertermine which meet best the objectives of the communications plan and the needs of the audience.” (shel holtz,p 63,public relations on the net)
“pull medium”
internet is a “pull or demand medium”.there are limited opportunities to push information without users seeking it.So PR practitioners will still find themselves providing demand led information,such as responding to email and web site enquiries, they need to rethink their roles in these terms.(Anne Gregory,p 90,planning and managing public relations campaigns)
as this gives us a fair idea of new media.in my future posts i am going to be more speific,and focus on upcoming online pr tools i.e blogs n blooging relations,podcast n podcast relations.
