This is a brief story of diffrent modern pr tools till now. I will be posting the summary here in three parts.
a. Email is dead.
Nearly half of the 31 billion email messages sent every day is junk email, drowning the average email user with approximately 2200 spam messages per year.
Only about 50 percent of journalists are even opening e-mail.
With filtering, blockers and trust lists, you cannot count on your email being received much less read.
b.FROM story teller of an organisation TO CONVERSATION ONLINE
Rising number of corporations and media outlets likeIn the United Kingdom, The Guardian newspaper and even pr pro are making blogs There are about 100 blogs (and growing quickly) published by PR pros. Edelman was the first of the major PR agencies, who also, by the way, was the first agency to have a web site back in the early 1990s. Richard Edelman uses the blog to discuss current PR affairs and practices. Other smaller agencies and PR consultants have been blogging since 2003, .The advent of new technology is at the root of many current trends within newmedia landscape.When we were still grasping the blogs , here comes podcast! ,the “latest” inclusion in online pr toolkit.
c. from conversation online to time-shifting media (podcast)
In a blogosphere that has grown largely on the written word, podcasts add a soundtrack.
Podcasting is here to stay and emerging and large players alike are embracing the medium.
