This availability of information at times scares me. as I was reading the article (Magnet's Kwittken)(link)the average consumer doesn't care where he gets his information from. "Media credibility is at an all-time low," . "People are less concerned about source and more concerned about content." Hence authenticity of information is questionable,as majority of the bloggers and podcasters does not even contact the company they are writing or talking about.majority of them are not a "credentialed member of the media. Information is now decentralized. I
. Blogs and the other technologies we’re talking about here make this possible and powerful. So what are pr pro suppose to do?
