Corporate Blogs: Finally after having gained some experience with bloggers and blogs it might be useful to start with an own blog. Also here certain steps can be taken - starting with an internal blog, building up project blogs, than consider to build up external blogs like employee blogs or CEO blogs. However the use of the right blog also depends on the communication goal and -style of public relations and what the means are. The following table summarizes this idea.
Write
Although this is not an absolute requirement of modern media relationhighly recommend you write a blog.